Even as modern technology has allowed increased user-customization, it has also opened our eyes to a world of new ideas, perspectives, and culture. But Pariser convinces me, in The Filter Bubble, that even the most thoughtful citizens, seeking to maintain exposure to new and different content and viewpoints, might be thwarted by the very tools we use to filter the flood of information. The author offers skant details on his theories, then moves on. The 30-year-old online organizer is the former executive director and now board president of the online liberal political group MoveOn. Since reading the book, I've found myself compulsively testing one of its main case studies: Google's automatically personalized search results. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. Pariser could have accomplished that in an essay.
The book itself is a rather breathless and inspiring tour of the landscape of contemporary media and the digital age. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences, and will ensure that the Internet lives up to its transformative promise. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas.
Gone awry, personalization can create compulsive media — media targeted to appeal to your personal psychological weak spots. It promotes greater cultural heterogeneity and gives everyone a better chance to be heard. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation and the democratic exchange of ideas. But it is not too late to change course. This book could have been summed up in a simple magazine article.
If the server does not provide a quick download, then we remove it from the list. Touches on privacy, data, innovation, culture, the role of news, democracy, marketing, selling, tracking, etc. Now I think twice about the results of any of my queries to a search engine. This is a dangerous proposition. Does the electronic version of the book completely replace the paper version? If the shoe site you were looking at uses retargeting, their ads--maybe displaying a picture of the exact sneaker you were just considering--will follow you around the Internet, showing up next to the scores from last night's game or posts on your favorite blog. This rich trove of information allows sites and companies to build detailed dossiers on hundreds of millions of users. If there is a choice of file format, which format is better to download? I did not count the beacons placed, but I suspect there were more than a few of those too placed on my computer.
New terms Learned lots of new words: - Attention crash - Click signals - Retargeting - Advertar - Naive realisme we believe the world is as it appears to be - Confirmation bias - Clickstreams - Information obesity Some interesting facts Did you know that: - The top 50 sites install 64 cookies each on your computer to track your behaviour - 36% of Americans get their news through social media sites - Yahoo uses the stream of search queries to make news - 15% of Americans believed that Obama is Muslim. Behind the scenes, a burgeoning industry of data companies is tracking our personal information to sell to advertisers, from our political leanings to the hiking boots we just browsed on Zappos. That being said I do feel a lot more educated on the topic after reading the book. Finally, the final chapters of the book are a real drag where he does a lot of speculating into what personalization in the future might look like. As web companies strive to tailor their services including news and search results to our personal tastes theres a dangerous unintended consequence we get. His op-eds have appeared in The Washington Post, The Los Angeles Times and Wall Street Journal. Sometimes, this can be a real service — if you never read articles about sports, why should a newspaper put a football story on your front page? But the one that surprises people most is Google.
His writing is gripping and filled with fascinating stories and anecdotes that illustrate his points. The book also makes too many assumptions that everything is filtered based on demography, but all one has to do is merely clear their browser cache, and most of the fears the author speaks of are gone. BlueCava is compiling a database of every computer, smartphone, and online-enabled gadget in the world, which can be tied to the individual people who use them. They existed for centuries without it. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us.
His theories are not well thought out, and his extrapolations for the future all sound pretty thin. An in-depth look at the technology of data laundering would have elevated the book from the very good to truly outstanding. Here's a simple test that works particularly well for anyone over the age of 35: Did you have more serendipitous encounters with alternative viewpoints before or after the rise of the Internet? Not so with the web. But while Pariser understands the influence of the Internet, he also knows the power of online search engines and social networks to control exactly how we get information—for good and for ill. Do you foresee sites changing those rules to profit from our online personas? Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.
To buy this book at the lowest price,. These are the results of what appears to be well meaning - and useful - algorhythms. I think this could have been a great book, had Eli Pariser taken the time to finish it, re-working some of his examples, removing the dead weight, and getting more background on some of the more interesting stories. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works. I would recommend this book to young adults especially as they are more likely to reveal themselves online a lot, maybe without out giving it the thought it deserves, but really there is something here for anyone that has an interest in what's going in the world and is concerned that maybe their world view is just being reinforced to them. Pariser does a fantastic job showing how the web is increasingly becoming a hall of mirrors, a perplexing set of chutes and ladders where algorithms can suddenly alter your view of the world and status without telling you.