But all the way around, a major success story. It's an American story of dogged persistence and brilliant creativity. Ken is a legend, yet remains one of the most unassuming people in the business. His goal: to brew exceptional ales and lagers. Ken might not be the best writer but this book is a pleasant and fairly easy read. For me that brings it all together! For a lot of my generation of American beer drinkers, Sierra Pale was a recognition that we could do this and make great American beer. Get to know this true pioneer in the craft beer industry.
Grossman tells the story from before the beginning. The story reads as if Ken is sharing with you over a pint in his brew pub. For example, Grossman covers issues that range from fostering talent and employee wellness to scaling and working with legislation. Ken shares how he and his partner, from the humblest of beginnings - with raw ambition, ingenuity and countless hours of hard work - took cobbled together equipment and transformed it into one the most respected breweries in the world. I've had the pleasure of meeting Ken and, while you would be hard-pressed to detect any evidence of his massive success; it doesn't take long to see why people love to work for him. A fairly quick read on the history of one of the best breweries in California. Beyond the Pale recounts Sierra Nevada's journey from grassroots beginnings to astonishing success and all the ups and downs in between.
It seems to me that Ken Grossman was engrossed no pun intended in developing equipment and process technology to efficiently and consistently produce Sierra Nevada Beer. Here he is, three decades later,. The book is part autobiography and part history of histor What you'll take away from this book first and foremost is that Ken Grossman is good guy with his heart in the right place. Grossman and his founding partner Paul Carmusi never really did have the money required to start the brewery, borrowing heavily from friends and family. He began brewing five-gallon batches of beer on his own and soon became a proficient homebrewer.
Maybe Ken can sway you: August 19, 2013 - 10:01am. . Fun fact: it turns out maintaining a production brewery without down time has a lot in common with running and maintaining software stacks :-. After visiting the Sierra Nevada Brewery and Taproom in Chico a few weeks ago, I just had to read this. His story shows how, with hard work, dedication, and integrity, you can be successful in following your dream. He had an incredibly interesting life and the story of his hand built rise to fame is awe inspiring.
The pioneering spirit that launched Sierra Nevada spans more than three decades, with innovation emerging from both the brewhouse and sustainability initiatives. Still, nothing ventured, nothing gained, and Grossman shows just how apt that saying can be with this book. Ken's passion for good beer began when a friend showed him the basics of homebrewing. I was anticipating the release of this book for months and it didn't disappoint, I recommend it if you enjoy craft beer and want to learn more about how Ken Grossman is a badass. When Ken Grossman and Paul Camusi opened Sierra Nevada Brewing Company in Chico, California, in 1980, the first beer they made was a stout. Their Pale Ale was the beer that really turned me on to craft beer, still remember where I was when I discovered the joys of craft beer.
Passionate for beer and honest in business. I really enjoyed this story. This particular edition is in a Hardcover format. But remember, this was created in an age where there were only a handful of microbrewers, and the beer that ruled the land not unlike today was the American lager that mostly used hops as a token ingredient. If you're the target demo, you'll probably really enjoy this book. This is business at its best and beer at its besta great story that's true.
He told the story masterfully. By then I had read 44% and perused all the photos at the end of the book. If you are looking for a fascinating read on the history of the business of craft brewing, buy this book. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. His story isn't a clean-cut, easy story of success, but one with plenty of heartbre After visiting the Sierra Nevada Brewery and Taproom in Chico a few weeks ago, I just had to read this. Product Description Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co. But not the whole story.
Although obstacles obscured Grossman's path, his determination to brew the kind of beer he liked to drink and be his own boss led to the success of one of America's best-loved craft breweries. He did not follow traditional business practices or industry norms and yet continued to succeed. If you are thinking of starting a brewery this book is definitely recommended. If you are looking for beer recipes and brewing advice this is probably not the book for you. Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co. Likewise, we see how patient and supportive his wife, Katie, was, while she managed the homebrew shop they actually owned while raising their first baby, Sierra, as Ken and founding partner Paul Camusi nurtured their other baby. If you're looking for a book on the history and growth of a craft brewery, this one is comprehensive, which is both a good and bad thing.
As I said, being comprehensive is both a positive and a negative: if you want to know everything that happened starting this company, Grossman will tell you. Being a beer fan but knowing almost nothing about the process of brewing, there were parts of the book that was too technical for me to grasp, but I really enjoyed that part. A fascinating read about the start of what is now the premier craft beer brewery in the country. Beyond the Pale details Grossman's start, from homebrewing as a teenager, to becoming a skilled brewer, and, later, to building a small brewery in the town of Chico, California. I think the best audience on this is really people who are already brewing craft beer at small breweries as a profession and want to grow their company.
There are plenty of jaw-dropping moments along the way that would make most business owners pack it up and call it quits. Finally, on November 15, 1980, the Sierra Nevada Brewing Co. A great read for anyone who loves a good craft beer Ken Grossman and Paul Camusi, two home brewers, founded Sierra Nevada Brewing Company in 1980. Reading about Sierra Nevada's history makes one marvel that the company thrived, but apparently Ken Grossman can jury-rig most anything and the focus on consistent quality paid off. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Porter, Stout, Kellerweis® and a host of seasonal, specialty and limited release beers. This was a good read about how they got their start doing what they do when so many others were not doing it and lasted.